An important element in growing a thriving franchise is engaging with your guests and, at Gong cha, we help our franchisees do exactly that. From our promotional materials and signage to our incredible menus and display items, we aim to give our franchisees everything they need to draw in guests. Keep reading to learn more about what Gong cha does to help franchisees like you engage with your guests.
GETTING THE WORD OUT ABOUT YOUR DRINK FRANCHISE
Gong cha began in Taiwan, playing an instrumental role in the first bubble tea boom in 2006, so we’re no strangers to creating buzz. Years later, we’re still considered innovators in the industry and continue to be leaders in this growing segment. When you become a franchisee with us, we’ll provide the tools and resources you need to get the word out about your bubble tea business, so you can draw in guests who are eager to try the premium products we’re known for.
Moreover, given the popularity of bubble tea among Millennial and Gen Z demographic groups, younger guests may turn the delicious treats you serve into an Instagrammable moment, drawing more attention to your business.
OUR DYNAMIC AND CUSTOMIZABLE MENU
Drawing guests in to your bubble tea business is only one small part of a larger picture. Gong cha’s dynamic menu and presentation help ensure that, once guests visit your drink franchise, they keep coming back to try more delicious flavors. Our menu offers both classic options and more adventurous combinations to tantalize tastebuds. Additionally, much of our menu is customizable, which means guests can create more than 600 possible drink combinations if they want to mix things up and try something new.
To keep their interests piqued, Gong cha offers seasonal menus. Offering guests seasonal options ensures that no matter how many times guests walk through your doors, there’s likely something new and different for them to look forward to. Most importantly, visiting a Gong cha is an experience, which is also why aesthetics and presentation are important to us. Guests aren’t just after a caffeine fix – they want an overall experience that’s on a higher level, which is what we’re committed to providing. Your ability to give this unique experience can help you engage with your guests and give them a reason to keep coming back.
TAKE THE FIRST STEP TOWARD OWNING A DRINK FRANCHISE
Bubble tea is a fast-growing segment, currently worth $2 billion worldwide, and expected to be worth $4.3 billion by 2027. If you’re as committed to quality as the team at Gong cha is, now is the time to take advantage of this opportunity and join us as leaders in this booming industry. Schedule a call with us today to learn more about what it takes to own a bubble tea business, so you can get started on the process of partnering up with Gong cha.
