Taiwanese Bubble Tea Brand Gong cha’s Playbook for Global Expansion

“In 2020, I became chief development officer for Gong cha, one of the world’s leading bubble tea franchises. Gong cha has been steadily carving out a sizable stronghold in the Asia/Pacific region since its founding in 2006. The brand’s international popularity means it is often spoken about in the same breath as other big names in the region such as Starbucks and Baskin-Robbins.”

Source: Franchising.com