As the drink industry continues to grow exponentially, so does Gong cha’s popularity in the bubble tea sector. How do we keep our franchise at the top all year long? Keep reading to learn what techniques we use to attract guests into our stores and maintain our reputation as the world leader in bubble tea.
EASILY ACCESSIBLE TEA FRANCHISE STORES
It’s key to have an easily accessible storefront that passersby and longtime guests can reach when they’re walking by or stopping in for their usual order. That’s why we help our tea franchise owners find the right place, whether it be near a bustling college campus or near a popular anchor store in a destination shopping center. Together, we can find the right spot for your territory and help ensure your guests can easily frequent it whenever they need a tasty, premium bubble tea.
For those with busy schedules, your tea franchise location has them covered, too. Guests can order ahead and take advantage of the grab-and-go station. This can help bring in guests who don’t have time to wait in line over the lunch hour or already know exactly what they want.
DRINK VARIETY AT EACH BUBBLE TEA BUSINESS
At Gong cha, there is always something for everyone. We keep things traditional in some ways with classic bubble tea drinks made with premium ingredients. Our bubble tea business owners can also shake things up with holiday offerings that bring joy to our guests’ faces and warm atmospheres to our stores.
We even like to adjust our menu every season, offering hot drinks in the colder months and cold drinks in the warmer ones, in addition to the over 600 drink combinations we already offer. That way, our guests can always find something appropriate to the climate and never have to worry about running out of options, and our tea franchise owners can depend on regular business.
LOCAL AND NATIONAL MARKETING PROGRAMS
Connecting with guests over premium products, drink variety, and easily accessible stores is an excellent way to get things started. To cast a wider net in your territory, Gong cha has several marketing assistance techniques that can be useful to our franchise stores.
For example, each tea franchise owner can receive access to national marketing programs, which can be implemented in their own territory. We’ll also help you develop your own local strategies, along with in-store marketing materials that catch the eye of passersby. Together, we can develop a plan to bring in guests who may not hear about our bubble tea by word of mouth, proximity, or reputation alone.
ATTRACT GUESTS WITH A TEA FRANCHISE OF YOUR OWN
Take advantage of these techniques and attract guests to your own Gong cha bubble tea store. Now’s the time to get in touch with our franchise team and see how you can claim your territory today. Contact us to get the process started.